I’m amazed at the amount of TV appearances that the cast of Harry Potter and the Goblet of Fire are getting right now, and if it’s not TV appearances or interviews, it’s twenty minute TV slots on how the animals were trained, or adverts for the game which are filled with more movie footage than game footage, etc. The advertising machine is going mad for this film, but does it really need it?
Considering how big the book is, should the studio spend so much up front on saturating the media with the film and the stars? I really don’t think it’s going to harm Goblet because of all the attention, but is it really going to increase sales exponentially on the amount that is being spent on advertising?
So let’s say they spend $5 on advertising, the rules are that that should raise more than $5, if not at least $10, otherwise there’s no point in doing it. Personally I don’t see it, as a non-Potter reader the advertising has turned me off. If you’re a Potter fan then you’re probably going to see the movie already, despite what the media are throwing at you, I’m sure there are a few who keep turning these things off and just want to wait for the movie.
The big point is that Potter doesn’t need the promotion. It’s huge already, and considering the reviews the movie is getting why spend more when the advertising is now self-generating?
I remember the original Batman, and how the simple insignia posters and the date were scattered around bus stops and that was enough to generate the hype. I don’t remember seeing much else than that. Perhaps I’m wrong, perhaps there was much more advertising, but all I remember are those posters.
Does Harry need more exposure? Is it ultimately going to help the movie sell?
