Word has it that Marvel is keeping the purse strings tight on the production of The Avengers, and even with the talent list they are not spending any more than Sony spent on the first Spider-Man
According to Bleeding Cool, “certain people” are saying that Marvel is trying to keep a very tight budget on the production of The Avengers; so low in fact that it’s being compared to what Sony invested in making the first Spider-Man back in 2002. Sony spent just under $140 million on Spider-Man and the same goes for what Marvel spent shooting the first Iron Man.
That $140million is a nice magic number for a budget, but a lot lower than what I expected.
But honestly, with films like District 13 looking so good, why is it costing this much to make movies? Sounds like they are just being responsible. You don’t make a profit by throwing money away and hoping it comes back.
People are saying with Disney now backing the team they have all the money they need, but its still smart to watch your pennies. And frankly, something this big doesn’t really need a huge marketing campaign.
They will have two Iron Man films, Thor, and Captain America as “commercials” leading up to this. Add a handful of commercials and get the net to do the rest.
Lowering the cost of the film and marketing will just mean more profit when this becomes the biggest Comic book movie of all time.
