It has been said that “insanity” can be defined as repeating the exact same pattern and expecting different results. If that’s the case… the movie industry is INSANE!
The USA TODAY has run an article about the fact that theaters are getting ready to increase their ads by about 30% between now and 2008. Are they CRAZY!?!?
Some pundits point to the fact that there is a slight slide in theater attendance and that the theaters need to find new revenue streams to make up for that loss. The only problem is that they’re failing to realize that 20 minutes of advertising before a film finally starts is one of the factors that’s keep some people away from the movies today.
We’ve talked about this issue before here on The Movie Blog… but it deserves repeating. PEOPLE HATE THE COMMERCIALS BEFORE A MOVIE!!!! I know several people who go to about half the movies they used to go to a few years ago specifically because they get so annoyed by the ads. YOU TOLD US THE FILM STARTED AT 7:10PM!!!! WHY IS IT NOT REALLY STARTING UNTIL 7:31!?!?!
Once again, the movie industry shows a TOTAL LACK OF RESPECT for it’s patrons. And they wonder why people aren’t going to the movies as much. I may just have to shut this whole site down soon… pretty soon the movie industry is going to run itself into the ground.
