You know, sometimes studios actually do something BRILLIANT! Such is the case here with Sony and their forthcoming movie “The Da Vinci Code”. Everyone knows that there is a lot of controversy over the project and the film and book has it detractors. So what does Sony do? They start an open dialog about it and create a forum for leading religious leaders and scholars to talk about it and present their points of view and arguments.
This is a FANTASTIC idea. Instead of getting defensive, Sony has been proactive. Instead of starting a fight, Sony started a conversation. Besides the civil benefits of this move, all this will do is INCREASE interest in the movie at the same time. BRILLIANT!
See? Good things can happen when you actually listen to the people you disagree with instead of just shooting off your mouth (like we all do from time to time) and hurl insults at each other.
The site is called “The Davinci Challenge” and can be seen here.
