Everyone knows the deal with Netflix. Your order your movies, they send them to you (say 3 of them), you keep them and watch them as long as you want, and as soon as you return them, they send you out the next 3 on your list. Unlimited DVD rentals for a monthly price.
Well, it looks like Netflix is now punishing their most faithful customers for having the audacity to actually take them up on their offer. People who order the most movies per month are penalized by being pushed to the back of the waiting line in an attempt to purposefully limit the amount of DVDs a customer can receive in a month despite it’s “Unlimited DVD Rentals” claim. The good folks over at Yahoo News give us the following:
The little-known practice, called “throttling” by critics, means Netflix customers who pay the same price for the same service are often treated differently, depending on their rental patterns.
“I wouldn’t have a problem with it if they didn’t advertise `unlimited rentals,'” Villanueva said. “The fact is that they go out of their way to make sure you don’t go over whatever secret limit they have set up for your account.”
This is stupid. The people who are most likley to recommend your service to other people are those who use your service the most. And now you’re targeting those people and punishing them for being frequent customers? Idiots. I hope someone smacks some sense into them.
