Misleading Headlines – Halo is NOT Back On

It is a symptom of RSS today (Rss is the technology that allows you to “subscribe” to a site with an RSS reader, and your reader will notify you of updates at the site you’re subscribed to). Sometimes sites put up misleading titles on their stories in an attempt to trick readers to click their headline and come to the site. This is one of those situations.

Here is the SIMPLE story. It has been announced that Fox has picked up the Halo 3 GAME merchandising rights. Nothing whatsoever to do with the old Halo Movie project.

However, headlines all over the internet at various movie sites read like this “Fox and Halo back on!”, or “Fox to Move Ahead with Halo!” or my personal favorite “Get Ready Halo Fans. Fox is Back in”. Obviously the titles are made in such a way as to purposefully try to get you to think that Fox was going to make the Halo movie, and get you to eagerly click their link to read all about it… after all… these are movie sites.

Except when you get there, you quickly see that the “news” story is nothing but an announcement that Fox has toy rights the the Halo 3 video game.

The good folks over at Cinema Blend have a much more accurate speculative title on their site: “Fox Gets A Piece Of Halo: Will this resurrect the movie?”.

Oh well… just to clear things up. No, Halo has NOT been picked back up by Fox. There is a game deal in place… nothing to do with the movie. The movie will eventually come obviously… but not at this particular time.

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