We all knew beyond a shadow of a doubt that Spider-Man 3 was going to dominate the box office again this past weekend. Only in its second week, and with nothing of note opening against it. The question was how much of a drop would it take from week #1?
We’ve always said that EVERYONE is going to see this movie at least once. A lot of people avoided Spider-Man 3 the first week to miss the huge crowds, so we were expecting another big weekend. And with $60 million on its second weekend, that has to be considered nothing short of a huge success.
HOWEVER….
We’ve also noted that this film (being a horrible bag of crap that even X-Men 3 was better than) will have limited “repeat viewings”. Dropping 60% shows that. Sony right now is trying to spin the drop as “normal” for a film that opened as big as Spider-Man 3 did. And he’s not totally wrong. HOWEVER, you know Sony were hoping for better with large amounts of people rushing back to the theaters to see it a second or third time. That didn’t happen.
By comparison, Pirates of the Caribbean 2 only dropped 53% from its opening weekend to the second… and it actually made MORE than Spider-Man 3 in its second weekend of release. Some people were trying to tell me that Spider-Man 3 was going to beat Titanic’s domestic Box Office total.. I laughed. I honestly don’t know if this film will even cross $400 million (although it probably will) with Shrek 3 opening on Friday.
