I love 7-11. I love the slurpees, I love their mystery meat microvave delights, I love hanging out like a vagrant outside on the stoop with friends. When I went to Hong Kong as a youngster I spent most of my nights outside a 7-11 in Ma On Shan. I am not ashamed to say that some of my fondest memories have been on concrete outside of a 7 – 11.
It appears that my beloved 7 – 11 is considering the greatest marketing idea ever, by transforming select stores into Kwik-E-Marts for the upcoming Simpsons movie! Thank you to Gweep Wurp the EyeBiter for the link to TimesDispatch.com where we find the news:
It appears as though the world’s largest convenience store will get Simpsonized, though 7-Eleven Inc. said the deal isn’t done yet. If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. — Richmond is an unlikely choice — to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.
Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).
I do not think an ad campaign has ever been this much fun and/or awesome. I just hope they have the same strategy for outside of the U.S. as well; because I want to stoop at a Kwik-E Mart.
