Walmart Ups the Stakes In Downloadable Movies

No, that logo to my left is not an indication that John has sold his soul to the devil (Though I heard he is dating one of the Olsen Twins – but thats hush hush). Its not even a paid advertisement. This time I am actually impressed with WalMart.

IndieScene.net says:

Wal-Mart is still working out the pricing and delivery options for the [Downloadable Movie] service, which may include free or discounted downloads with purchase. Downloads would be available at walmart.com, and the company is also considering in-store burning kiosks as well.

With all the debate about the Legal Downloadable movies lately, I have had one reservation. None of the services offer a format that can be secured to a DVD recordable media. In fact, they are all designed specifically NOT to be able to be written to DVD.

This being said, I have been completely against Movie Download Services. Why would you want to pay (near) retail prices for a movie that you cant effectively keep?

Now Walmart is going to lead the way and offer a Burning Kiosk in their stores.

Now THIS is what I see the future of Movie Downloads being. You walk into the music/movies section of your favourite store, find a Kiosk, pick a movie, and it will burn it for you to take home right away. Hopefully in a case.

No inventory, no bargain bins from overstock movies that didnt sell. Just selling exactly the product the consumer came in to buy. And never being out of stock on that product.

Give it 5 years, and that crowded movie area in Walmart will just have rows of Kiosks. And the other retailers will have to do it too.

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