Why Did Snakes On A Plane Fail?

After it’s second week, Snakes on a Plane has pulled in a disapointing $28 million worldwide.  Some esitmates say it needs to make as much as $70 million to break even ($35 million production costs, $15 million marketing plus theater take).  That’s not going to happen.  So the question is… why?  Why did this movie that so many thought would do well tank so baddly?  If one of the options isn’t here, just mention it in the comments section.

Why did Snakes On A Plane Fail?
Too much marketing
Not released to Critics
Not enough non-internet Marketing
The movie sucked
It didn't appeal to people
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